The global Proanthocyanidins marketplace has seen a paradigm change in healthcare from curative practises to preventive management, making it a key growth driver for the business under consideration. Furthermore, customers are searching for a wide range of dietary supplements to help them preserve and improve their overall health and well-being. The cost of healthcare in developing economies is significantly higher due to higher per-capita out-of-pocket spending on healthcare and the prevalence of communicable and non-communicable diseases. Consumption of dietary supplements has increased as a result of these factors. Furthermore, rising consumer understanding of the nutritional and therapeutic benefits of natural extracts such as proanthocyanidins has enticed many companies to produce supplements derived from natural extracts such as proanthocyanidins, propelling the market forward.